The Sunset Strip is the hub of world class experiences in West Hollywood. Home to legendary establishments like The Roxy, Whisky a Go Go, and The Comedy Store, the Strip is the place to connect to Hollywood history. Combining a mythic rock n’ roll reputation with modern day luxury, old meets new at the expansive Sunset Strip.
The Sunset Strip BID, or Business Improvement District, exists to help its businesses thrive.
Created in 2002, the Sunset Strip Business Improvement District is an assessment district that improves the business and neighboring residential environment on Sunset Blvd. through support services in digital and experiential marketing, event programming, municipal brand partnerships, special promotions, and much more. Our primary goal is to work together to support our commercial district’s economic growth and vitality.