Eastside

The Eastside of West Hollywood has undergone significant transformation in recent decades, evolving into a distinctive urban landscape that sets it apart from neighboring areas. Bounded by N. La Brea Avenue to the east, Fountain Avenue to the north, N. Hayworth Avenue to the west, and the southern city boundary, the Eastside exhibits a unique character. Boasting a mix of regional and local retail stores along Santa Monica Boulevard, coupled with small and medium-scale residential areas to the north and south, the Eastside fosters a highly walkable environment. Historically recognized for its strong Russian-speaking community and locally oriented markets, the area has embraced change with the development of The Gateway at N. La Brea Avenue and Santa Monica Boulevard, catalyzing revitalization. The infusion of hundreds of new residential units underscores the neighborhood's adaptability, ushering in positive transformations while preserving its rich cultural fabric.