West Hollywood often referred to as WeHo, was incorporated as its own City on November 29, 1984. For a municipality measuring less than two square miles and with fewer than 35,000 residents, West Hollywood wields enormous influence over the L.A. lifestyle and is “the place to be and to be seen!” With a plethora of world-class art galleries, fashion boutiques, restaurants, nightclubs and theaters, it’s a frequent destination for locals and tourists alike, and the most popular location for any new business or resident.
The Sunset Strip
This iconic stretch of Sunset Boulevard between Doheny Drive and Crescent Heights Avenue is known as The Strip and is only in West Hollywood. The club scene, with many legendary establishments such as The Roxy, Whisky a Go-Go, Viper Room and Rainbow Bar, have a long history of hosting performances from rock ‘n’ roll’s finest. The Comedy Store continues to showcase the leading names in standup as well as emerging stars.
During the day The Strip is alive with activities at book stores, retail boutiques, cafes and eateries. Hotels also play an integral role of the Sunset scene. Chateau Marmont, a glorious and notorious celebrity hangout throughout the decades, remains a discreet local getaway, while The Andaz, a Hyatt property, has a history of wild rock and roll bands staying there and was dubbed The Riot Hyatt “back in the day.” The Skybar, at the style-conscious Mondrian, retains its aura of exclusivity, and the Sunset Tower Hotel, formerly The Argyle hotel, was where Bugsy Siegel had a suite, which has since been converted into what is now known as the Tower Bar.
Sunset Plaza, between La Cienega and San Vicente Boulevards on Sunset Boulevard is a two-block strip of chic fashionable boutiques, trendy bistros and outdoor cafés lining both sides of The Strip. The Plaza is known for its exclusive collection of upscale boutiques and has catered to Hollywood legends such as Natalie Wood, Jackie Gleason, Katharine Hepburn and Sammy Davis, Jr. since 1924. Sunset Plaza offers an array of elegant stores, famous brands, designer fashions and fine jewelry. Montgomery Management Company is proud to present a new 15,400 square foot building adjacent to the original shopping complex in keeping with the traditional and elegant look of Sunset Plaza.
Sunset Strip Music Festival (SSMF) is one of Southern California’s top festivals and fairs and recognized as “one of the major destination events on the West Coast” by Pollstar. Created in 2008 by Sunset Strip venue and business owners to promote, celebrate and perpetuate the legendary Sunset Strip music experience, SSMF has made an important mark on the music scene in just five short years. SSMF has stayed true to The Strip’s roots – celebrating those rock & roll icons that forever shaped this boulevard while also shining the spotlight on the next generation of all stars. SSMF attracts over 15,000 attendees to the street festival.
The Design District
West Hollywood Design District is a cultural destination for high-caliber design, art, fashion, dining, beauty and more. More than 200 global visionaries and creative leaders have chosen the walkable radius of Melrose Avenue, Beverly Boulevard and Robertson Boulevard as their West Coast home because, like West Hollywood -- trends start here. The area is filled with trendy restaurants, design showrooms, art galleries, fashion houses and boutiques from some of the hottest up-and-coming designers. The district is anchored by the Pacific Design Center (PDC), its 1.2 million square feet of iconic blue, green and red buildings designed by celebrated architect Cesar Pelli and houses over 130 showrooms catering to professional designers and luxury homeowners. PDC is also home to a satellite of downtown’s Museum of Contemporary Art (MOCA) and a stylish Wolfgang Puck eatery, Red Seven.
The Boulevard
Santa Monica Boulevard runs through the heart of West Hollywood and has been a destination for thousands of tourists from around the world and at the same time home of a diverse, bohemian and creative community. The Boulevard, as many locals refer to, is home to the annual Gay Pride Parade, the world-renown Halloween Carnival and is the epicenter of many of the LGBT struggles for equality.
A stroll along Santa Monica Boulevard yields distinct experiences. The west end is the center of the city’s renowned LGBT community and nightlife. The eastern portion of the boulevard, a celebrated gathering place, runs through a culturally rich neighborhood of Russian-speaking immigrants. Scattered along the roadway – amidst some 600 traditional and unconventional businesses – are seven historic structures, including Irv’s, a 1946 burger stand and The Lot, where movies such as Wuthering Heights (1939), Some Like It Hot (1959) and West Side Story (1959) were shot.
The American Planning Association (APA) recently designated Santa Monica Boulevard as one of 10 Great Streets under the organization’s Great Places in America program. APA Great Places exemplify exceptional character and highlight the role planners and planning play in creating communities of lasting value. APA singled out Santa Monica Boulevard in the City of West Hollywood for its ability to meld a variety of cultural influences into a dynamic streetscape that supports almost continuous use. A major reconstruction project completed in 2001 not only honors the city’s commitment to the street’s cultural and historic heritage but has enhanced aesthetics, improved vehicular flow and pedestrian orientation, and incorporated green features.
Santa Monica Boulevard is a reflection of its residents and their values. Along the Boulevard, bronze plaques, part of the West Hollywood Memorial Walk, are engraved with the names of those who have died from HIV/AIDS. A monument commemorating the site of a massive protest against the 1991 gubernatorial veto of a bill that would have banned job discrimination against homosexuals. Signs in Russian denote businesses and restaurants that cater to immigrants from the former Soviet Union, who make up nearly 20 percent of the city’s population. The boulevard’s festive atmosphere is an ideal location for the city’s annual Russian, Halloween, and gay pride festivals.
Two parks anchor Santa Monica Boulevard at either end, with several green spaces found in between. The newly renovated West Hollywood Park, which includes the West Hollywood Library, as well as the upcoming renovation of Plummer Park will significantly increase the size of the parks and open space in the City and create new community facilities.
(Information taken from City of West Hollywood website; Where magazine and other sources)