Logo Style Guide

The logo is the cornerstone of a coordinated system of visual communications, the sum of which creates the public face of the organization’s image to clients, prospects and the communities it serves. These guidelines are important. Presenting the identity clearly and consistently is crucial to the success of the logo as part of the West Hollywood Chamber of Commerce branding efforts. Deviations will only confuse the public and weaken the organization’s image. If it is done correctly and in a uniform fashion, the brand Identity will build recognition, continuity and equity in the value of the symbol. The careful use of these guidelines will help ensure its success.